This year a competitor with a new ramped-up production line in Asia was situated directly behind the Alanod booth, so it was even more important than ever to design a booth with great visibility within the height regulations of the show. The booth design, which we developed together with the German Exhibition marketing department, beat the competition hands down.
Date: March 06, 2007
Size: 27m2 (291 ft2)
Location: Tokyo (Big Sight), Japan
Alanod produces highly reflective aluminum surface coatings. The brand name of which is MIRO. These materials output more light when used in reflectors, saving energy.