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Zwiesel Japan

HoteRes 2007, Mar 13 - 16

Zwiesel’s brands include Zwiesel 1872 handmade glasses and Schott Zwiesel machine-made glass.

This year Zwiesel introduced a new brand to their family: Jenaer Glas. Famous for heat and shock resistance, Jenaer comes with a long tradition and was recently bought and integrated into Zwiesel Kristallglas.

We recommended clear communication of this new relationship of Zwiesel Kristallglas as the umbrella company and the three marketed brands Zwiesel 1872, Schott Zwiesel and Jenaer Glas.

The booth enjoyed a steep increase in visitors, perhaps due to the clear graphic branding and the small restaurant atmosphere we created in an otherwise massive booth.

Date: March 13, 2007
Size: 36m2 (387 ft2)
Location: Tokyo (Big Sight), Japan

About The Client

Zwiesel Japan is the Japanese branch of Zwiesel Kristallglas AG in Germany. Zwiesel manu­factures glasses for eating and drinking, fine dining and interior ambiance. Zwiesel products include shock proof glasses and sophisticated hand made glasses.