Welkam directs, designs and builds displays and booths for exhibitions and events in Japan and abroad

The Lighting Fair, held parallel with the yearly Japan Shop, opens once every two years to show recent developments in lighting. Also happening in other halls of the venue: Architecture & Construction Materials, Retail Tech Japan, IC Card World and the Franchise Show and Business Expo.

We were surprised and delighted by the opportunity to serve BJB again. At our former employer, we served BJB on their Lighting Fair booths for years, until BJB HQ Germany decided to shift their Japanese marketing to a new agency. We lost sight of BJB for a few years, but were re-invited by the advertising agency to direct the booth design and construction this year. Our experience with BJB’s booths from a few years ago was certainly an advantage. One humorous feature of the booth we introduced was the “Bikkuri Juice Bar” ( Bikkuri = Japanese for surprise) - a word play on the initials of the company.