Welkam directs, designs and builds displays and booths for exhibitions and events in Japan and abroad

Zwiesel’s brands include Zwiesel 1872 handmade glasses and Schott Zwiesel machine-made glass.

This year Zwiesel introduced a new brand to their family: Jenaer Glas. Famous for heat and shock resistance, Jenaer comes with a long tradition and was recently bought and integrated into Zwiesel Kristallglas.

We recommended clear communication of this new relationship of Zwiesel Kristallglas as the umbrella company and the three marketed brands Zwiesel 1872, Schott Zwiesel and Jenaer Glas.

The booth enjoyed a steep increase in visitors, perhaps due to the clear graphic branding and the small restaurant atmosphere we created in an otherwise massive booth.