The First

The First

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Zwiesel Japan

HoteRes 2006, Mar 14-17

A transparency to let people see through to all the nice products in the back

The feature of this booth, which got most attention was the semi transparent mesh fabric. We found a product, that can be printed on from both sides. Usually thin fabrics let the print shine through, which causes a mirror image from behind. Our print was correct from both sides but still had a transparency to let people see through to all the nice products in the back.

Date: March 14, 2006
Size: 27m2 (291 ft2)
Location: Tokyo (Big Sight), Japan

About The Client

Zwiesel Japan is the Japanese branch of Zwiesel Kristallglas AG in Germany. Zwiesel manu­factures glasses for eating and drinking, fine dining and interior ambiance. Zwiesel products include shock proof glasses and sophisticated hand made glasses.