Directing the visitors focus from the race car through the gate to the graphic mural

Directing the visitors focus from the race car through the gate to the graphic mural

Thumbnail for: Directing the visitors focus from the race car through the gate to the graphic mural
Thumbnail for: A walk through the booth offers a closer encounter with the products.

Bridgestone

Chicago Motor Show Feb 09 – 22, 2005

Helping business partners on opposite sides of the world understand each other

Welkam assisted communica­tion between Bridgestone’s creative agency and the local construction part ners through­out the design and production of the Bridgestone booth.

Our responsibilities included:

Adaption of Japanese drawings to local circumstances
Total communication management, including meetings and email with the construction partner in the US.
With our strong ability to not only translate, but manage communication so that involved parties actually understand the thinking and actions of each other, the scope of work very soon evolved.

Date: February 09, 2005
Size: 500m2 (5380 ft2)
Location: Chicago, United States

About The Client

Bridgestone is the leading Japanese manufacturer of tires for a variety of vehicles. Bridgestone Group produces essential raw materials including natural rubber, synthetic rubber, carbon black and steel cord.