Welkam directs, designs and builds displays and booths for exhibitions and events in Japan and abroad

BMB is one of the most important congresses and the “closing” event in a year. As it has become normal to use digital images of what is seen through a microscope, their aim was to show people the pleasure of looking at things directly through a microscope. So we came up with an idea to have holes with enlarged images of butterfly wings in order to lead people to peep into them. Besides, we covered a large wall on the other side of the holes with hundreds of butterfly models. They worked very well as not only a decoration but also as a heart-warming present to the visitors. The booth design and activity were a kind of “challenge” for Carl Zeiss, but we are confident that they successfully made an effective advertisement with it.